You'll concur with us when we claim that in the modern internet age, watching videos is how we consume content. You may have discovered that you watched a "How to" video even though you didn't wish to follow its instructions out of pure curiosity. 64% of shoppers from all around the world claim that watching the product video influenced their choices when it came to making purchases. In addition to this, 76% of companies said that using video content increased sales.
Take this as a clue to design your video inclusion in your content marketing strategy. Videos have the ability to integrate sights, audio, and life into your goods and services. According to Tyler Lessard, VP of Marketing at Vidyard, the top provider of video hosting and performance monitoring in the world, videos help increase sales since they satisfy the 4Es;
Engaging Viewers: Videos draw viewers in by using a storytelling technique.
Striking the Emotional Cord: Videos can help your brand connect with the audience on an emotional level by evoking reactions from them.
Serves Educational purpose: Videos aid in the faster processing of information and ensure that it is retained in our memories.
Gain Empathy: Information presented through the use of videos aids in the development of empathy among those who view it.
To interact with your target audience, you can create a variety of videos. Explainer videos, product launches, and how-to videos could all be included in the content. Use films to tell tales about your company. It's time to turn your published articles into videos if you currently have a tonne of content that fits your digital content marketing strategy. The following are some guidelines you must follow in order to put into practise efficient content marketing techniques and increase your sales using videos:
Tips for Increasing Your Video Sales:
1. Attract the audience's attention:
You might not like all you see. Create videos that keep viewers' attention for a longer period of time and increase retention. Include an intriguing opening, create a spike, and structure the information flow such that viewers will be riveted to learn more and watch the entire film.
2. Create films that are the perfect length:
You might be tempted to display everything in one sitting, but studies show that 2-minute videos receive the highest levels of attention. Make sure to keep the majority of your films as brief as you can, even though in some situations—such as explainer videos or product demos—it may not be possible to say everything you want to. Make sure to keep the length between 5 and 6 minutes, even for the longer videos.
3. Continue posting videos consistently:
Both quantity and quality of content are important. Maintain a consistent publishing schedule for videos since once your audience is engaged with your material, they will be on the lookout for more dependable stuff from you. When it comes to keeping your audience engaged with your videos, don't take any chances.
4. Share your content on several possible platforms:
The majority of online users are active. It can happen that some of your customers use Instagram instead of Twitter or vice versa. In order to post your videos on as many social media sites as possible in order to reach a bigger audience, your digital marketing plan must focus on all of these platforms in addition to your own website.
5. Posting at the proper time:
Determine the moment when your audience is most receptive to the content you post by using the trial-and-error method. In contrast to Facebook, reports claim that people respond favorably on Instagram during lunch breaks and after work on weekdays. This is due to the fact that the majority of users can only check their phones during breaks, while they may surf Facebook even in their spare time while at work. Choose a time that will give you the best chance to publish on all social media sites. You might also speak with content marketing professionals to determine what would work best for you.
6. Don't forget to include the proper CTAs:
Just like with any other form of content marketing, include pertinent Calls-to-Actions in your videos. You can entice viewers to visit your website or subscribe to your channel, sign up for your newsletters, or buy your goods. Include CTAs to give your audience an incentive to return and interact with your brand.
7. Improving with real-time analytics
Your closest ally in developing an efficient content marketing plan for your next uploads will be real-time reports. Recognize the video formats that are generating the most interest from your viewers. Look into the platform that can help you spread the word about your brand the most effectively with video content. Pay attention to the window of time when your audience is most responsive. Prepare a sound approach that will help you get more views after you've examined this data. To get everything sorted out, you can also use the content marketing services offered by several inbound marketing organizations.
8. Video SEO:
After investing a lot of time and effort into creating videos, how will you feel if they receive little to no attention? As a result, SEO for video content is essential. When posting it to social media networks or your content management systems, be sure to include all the required tags, fields, and hashtags. Continue learning about how to improve video SEO and figure out the technique for the best outcomes.
Conclusion
The emerging trend in marketing is storytelling since it connects with people instantly and simply. And nothing beats the impact that videos have on storytelling better than videos themselves. Create more video material to represent your company, its goods, and services, and watch as your sales rise, providing excellent returns on your time and financial investments.
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